300 Million People View TripAdvisor Content on Sites Other than TripAdvisor Each Month
Number of People Seeing TripAdvisor Reviews and Opinions Each Month on Partners' Sites has Doubled Since Last Year as a Growing Number of Businesses Embrace Traveler Feedback
NEWTON, Mass., Dec. 13, 2012 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced that the number of people who view TripAdvisor content on sites other than TripAdvisor has doubled since last year to over 300 million per month, as marquee brands around the world -- including Best Western International and Thomas Cook -- now partner with TripAdvisor to display TripAdvisor traveler content on their sites.
To date, more than 500 companies, including hotel chains, Destination Marketing Organizations (DMOs), airlines and online travel agencies, have entered into an agreement to feature TripAdvisor content on their sites and enhance their offerings with valuable user-generated content. In addition, over 50 of those organizations including Wyndham Hotel Group have partnered with TripAdvisor for Review Collection Services where TripAdvisor powers their review collection process.
TripAdvisor Partnership Opportunities
TripAdvisor offers an array of services for travel brands to syndicate TripAdvisor content and encourage more traveler reviews, including the following options:
Content Syndication – Allows partners to leverage the full suite of TripAdvisor content and integrate it into their site to further engage their consumers and increase bookings as a result